As attending the Birmingham Exhibition in October 1997, Ge Benxiang took a brochure from a Britain booth and walked away, while a British gentleman caught up and took the brochure away. The ceramics originate from China, however the ceramics which made by Chinese people didn’t get respects from foreigners. Because of this matter, Ge Benxiang shortened the ten days stay to seven days stay. Since then, Ge Benxiang resolved that he want to build the Zibo Zhongqiang Ceramics Products Co., Ltd. as a brand standing in the world of famous brand, and started the journey of “Build World Brand, Stimulate National Morale”.

　　Brand is the soul of an enterprise, and source power of the development. Zhongqiang is a company combining scientific research, production and sales of magnesia reinforced porcelain, building and promoting the brand with proper management system, innovative production technologies, excellent service, etc.

　　1997年10月参加英国伯明翰展示会时，葛本祥从一家英国展台拿过一本宣传册，待葛本祥一行走到几米开外后，对方又追上来把宣传册抢回去了。随之而来的是带有耻笑的蔑视言语。事后，通过翻译得知，这位外国人在说；“你们中国人买不起”，就是这句话，深深地刺痛了葛本祥。陶瓷起源于中国，但中国人生产的陶瓷却在国外得不到尊重。为这，在英国呆10天的计划更改为7天。也正是从那时起，葛本祥便下定决心，让淄博中强瓷业有限公司（以下简称中强）立于世界品牌之林，并开始了中强“创世界品牌，扬民族志气”之征程。

　　品牌是企业的灵魂，企业发展的源动力。集科研、生产、销售镁质强化瓷于一体的中强凭借良好的管理机制、创新的生产技术、优质的服务等举措来打造品牌、塑造品牌。