Each year, this forum provides us a good opportunity to communicate and exchange information. I don’t know how you feel now. I guess some of you are happy because the scale of hotels is bigger and the sales performances are better this year, while others are upset because the market sources are decreasing with a much more fierce competition, the deficit is growing bigger and the situation of next year is unpredictable.

           In 2009, the global economy relies heavily on China, and various luxury brands speed up to flow into China. With the outbreak of H1N1, China’s business tourism industry has suffered most. Domestically, customers are increasingly demanding, dissatisfied with discount and value-adding alone, requiring additional late check-out. All these problems aroused because the whole world is watching us. How could local hotel brands get out of morass? How could we maintain our strengths and meet the opportunity to develop globally? The author gave his answers with a close analysis of the hotels of OCT International Hotel Management Group.

　　每一年，每一次论坛都给了我们很好的交流、互通资讯的机会，不知道大家现在心情如何。我想，应该是有的人喜悦，因为这一年，酒店的规模更大了，业绩更好了；而有的人很忧愁，因为客源缩减了，竞争更激烈了，财务亮了红灯，而明年的状况又不太有底。
2009年，国际上，世界经济只看中国，奢华品牌加速涌入；全球开始H1N1甲型流感，中国商旅受挫首当其冲；而国内，客人们越来越挑剔，打折、增值不够，还要延迟退房；种种问题，是因为整个世界都在关注我们。我们本土的酒店品牌该如何突出困境？如何保持我们的竞争优势，迎接世界发展机遇？