新华网北京1月18日专电（记者钱春弦）随着一段时间以来我国社风政风调整，我国酒店业正努力向普通家庭及大众人群休闲好去处转型。
世界酒店联盟创始主席兼理事长吴军林日前（2015年1月10日在世界酒店联盟2015新闻发布会暨企业领袖中国会峰会上）表示，2014年中国酒店业发展，“转型”“调整”“创新”是关键词。受市场和“八项规定”政策影响，在一年多调整中，中国酒店业逐渐认清现实，呈现积极状态。越来越多酒店意识到，仅依赖于高端市场将难以维持酒店的经营，需要拓宽私人消费为驱动的大众市场。随之而来的变化是酒店社会角色转变，越来越成为普通家庭及大众人群休闲、消费、社交的一个好去处。
吴军林说，客源的转变必然带动产品的转型。高大上酒店可能很难再成为市场佼佼者。随着大众消费的增加，中档酒店可能会迎来黄金时期。从功能上来看，有别于标准酒店的特色酒店是另一趋势，包括森林、乡村主题酒店、养生酒店、互联网的高科技酒店甚至是面向老年人的度假公寓。一个蓬勃的酒店市场理应是百花齐放。
据介绍，2014年，我国酒店业开始重新梳理市场。中端市场集中爆发，精品文化类型酒店受热捧，高端酒店转做大众市场，兼并收购步伐更快。种种迹象都表明，我国酒店业正在回归理性，朝着更人性化、个性化方向发展，对消费者而言，也将因这种变化享受到更合理、细致的服务。
China’s Hospitality Shifts to Leisure Consumption
BEIJING, Jan. 19 (Xinhua)——China’s hospitality industry is shifting to leisure consumption after social and political morality rectification.
Wu Junlin, Co-founder and President of WHA (a.k.a. World Hotel Association), lately concludes in the 2015 WHA Press Conference & Summit of China Business Leaders Club that “shifting”, “adjustment” and “innovation” are the three keywords that best generalize China’s hospitality development in 2014. The market and “Eight Regulations” policy have played a dramatic role during the hospitality development. It has finally blazed its way through the clouds and got back on the track. Sole dependence on the upscale market can hardly keep the development on the go, the mass market is the major breakthrough and it’s becoming crystal clear to almost every hotelier. Consequently, the social roles are changing too, hotels are gradually becoming a mecca to the mass for leisure, consumption and social activities.
President Wu also claims that the changing guest source certainly contributes to the changing of affiliate products, those hi-end hotels may probably take off the crown in the capricious market. For those mid-scale hotels, they’re embracing the golden time as the mass consumption augments. Functionally, feature hotels that are distinct from standard hotels is another trend, namely, forest hotels, rural hotels, rehab hotels, hi-tech hotels, and elderly apartments. A vigorous hotel market shall be the one with compatibility.
China’s hospitality is reportedly to have reconstructed the market in the year of 2014, the mid-market is exploding with boutique culture-themed hotels, hi-end hotels are resorting to the mass market, and meantime, acquisition has been prevailing in the whole industry. The phenomenon indicates that China’s hospitality has returned to rationality. Personality is the new feature that stands out in the hospitality development. Hence, to the customers, they may therefore enjoy a more reasonable and meticulous service.
原文链接请见：http://news.xinhuanet.com/travel/2015-01/19/c_127398277.htm