新旅游产品,新旅游理念——希腊的极具吸引力的个性投资选择

时间:2009-11-11来源:《世界酒店》 作者:斯代流斯· 科奇
  

斯代流斯· 科奇帝斯 先生
希腊驻华大使馆 旅游参赞
希腊国家旅游组织中国区总监

As the trend toward a wider variety of tourism products emerges, Greece is well placed to offer highly attractive alternative tourism options. Investors will find irresistible incentives to develop new, thematic tourism offerings, from traditional settlements than can be converted into mini resorts, to numerous possibilities in health tourism, religious tourism, gastronomic tourism or sports tourism.
随着发展多元化旅游产品的趋势出现,希腊完全有能力提供极具吸引力的个性化旅游方案。投资者会发现,开发新的主题旅游产品有着不可抗拒的吸引力。从传统的酒店到小型度假胜地,以及在保健旅游、宗教旅游、美食旅游、体育旅游方面都存在着大量开发可行性。

It is estimated that more than 25% of outbound travelers seek new, alternative tourism products. This well-educated and affluent demographic sector welcomes the opportunity to participate in out-of-the-ordinary experiences in non-traditional tourism settings.
据估计,超过25%的出境旅客在寻找新型非大众型旅游产品。这些受过良好教育和资金充裕的人群希望能够在非传统的旅游环境中,体验不同寻常的旅游经历。

Greece is able to offer a multitude of these special-interest niches. As a complement to its core product of sun, sand, and sea, Greece’s extraordinary landscape and natural resources, cultural and historical wealth, as well as its tradition of hospitality translate into appealing investment opportunities.
希腊完全能够满足这类人群的非大众型旅游要求。在希腊,除了丰富的阳光、海洋、沙滩是其核心产品以外,她的怡人景观和丰富自然资源、文化和历史财富,以及其热情好客的传统也将吸引更多的投资机会。

One of the greatest benefits of thematic tourism is its suitability as a 12-month opportunity. Special-interest activities attract adherents year round, providing a revenue stream the entire year, rather than seasonally, as is the case in traditional visits.
这种主题式旅游开发的最大的好处之一,是其具有全年12个月的开发可能性。非大众性旅游景点将全年吸引游客,持续收入,这种情况区别与传统季节性旅游受时间限制的访问情况。


Advantages of Investing in
•Integrated Resorts
•Conference Centres
•Marinas
•Spa/Thalassotherapy
•Thematic Tourism
•Energy
•Environment Management

投资优势:
• 综合型度假区
• 会议中心
• 码头
• Spa和海水理疗法
• 主题式旅游开发
• 能源
• 环境管理


Because Greece offers
•Highly diverse natural resources
•Significant unmet demand, huge potential for growth
•Exceptional cultural and historic wealth
•Well-developed tourism infrastructure to complement thematic products
•Leading tourism destination globally
因为希腊可以提供:
• 丰富多样的自然资源
• 强烈的需求以及巨大的开发潜力
• 厚重的文化和历史财富
• 发达的旅游基础设施,用以配合主题式旅游产品
• 领先全球的旅游目的地


Greece is dedicated to transforming its wealth of resources into valuable products for the international traveler. Investors are invited to develop thematic tourism options that take advantage of these unique assets.
希腊一直致力于将其丰富的资源转化为对国际游客有价值的旅游产品。利用这些独特的旅游优势,投资者可以发挥所能,开发主题旅游项目。

The Greek government has identified tourism infrastructure development as a priority target and encourages the development of new forms of alternative tourism that can perfectly complement its traditional product.
希腊政府已经确定将旅游业作为优先发展目标,加强基础设施建设,鼓励发展可以补充传统产品的旅游新形式。

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