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【观察家】吴军林:全球不幸——三年内旅游业经济将很难全面回升

时间:2021-12-01来源:世界酒店联盟 作者:世界酒店联盟
  
这几个月来,很不愿意提笔写文章,因全球新冠病毒疫情肆虐,看了太多的“病毒直接打击和关联伤害”的文字,心情非常不爽!最近,一种名为“奥密克戎”的更为凶险的病毒出现,让世界旅游发达国家再次关闭国门。
 
直到今天,全球新冠病毒疫情累计病例将近3亿人,因新冠病毒死亡的数字达到520多万人,当然这只是表面数字,实际上新冠病毒患者和新冠病毒死亡者数字远不止这些,还有那些“新冠病毒关联灾害”方面根本无法统计。
 
中国的经济损失和全球的经济损失在两年时间里已经超过了“第二次世界大战”的全面损失,特别是旅游业经济损失惨重。
 
据总部设于西班牙马德里的世界旅游组织预计,2021年全年全球国际游客接待规模仍将比2019年的峰值下降70%-75%,这意味着预期中的旅游市场复苏仍未到来。于是,在去年损失了2万亿美元收入之后,今年全球旅游业将继续蒙受2万亿美元的损失。而无论如何,旅游业早已是全球疫情中受冲击最惨重的行业之一。世界旅游组织最近还发布:全球旅游人数2019年为15亿人次,2021年将下降在4亿人次左右。
 
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消毒队伍对街道进行“地毯式”喷洒消毒

 

我认为世界旅游组织的有关发布和预测还是比较保守的,真实的“全球旅游业情况”应该更加困难。旅游业经济发展是世界经济繁荣的“排头兵”,一个国家如果没有繁荣与和平社会环境是不可能有旅游业经济蓬勃发展的。在2020年之前,世界旅游业经济给总体经济贡献率为10%(或者更多)。旅游行业从业人数占全球工作者人数约9% 左右。中国也是如此,长期以来,中国旅游业发展速度均有两位数字的增长(即10%-13%),中国旅游业总体经济收入给全国GDP贡献率为9%—11%(2019年中国旅游经济高于全国GDP增长。2019年,中国国内旅游人数60.06亿人次,比上年同期增长8.4%;入出境旅游总人数3.0亿人次,同比增长3.1%;全年实现旅游总收入6.63万亿元,同比增长11%。旅游业对全国GDP的综合贡献总值为10.94万亿元,占GDP总量的11.05%。2019年,国内旅游直接就业2825万人,旅游直接和间接就业人数为7987万人,占全国就业总人口的10.31%),这是2020年之前的三四十年中国旅游业快速发展历史阶段的总体数值。
 
突如其来的和不断变异的新冠病毒给全球旅游业经济予以重创。欧美、亚太、以及非洲这些贫穷国家旅游业经济已经跌至冰点。中国旅游业经济发展状况基本回到了1983年之前。
 
尽管中国几十年来旅游业投资开发创造了无数红利,然而这些几千亿几万亿的“旅游大跃进”投资和3万多个景区、50多万家酒店住宿设施及无数旅游业配套之关联产品越来越难以承受其重!
 
自2020年以来,中国旅游业企业倒闭和歇业,以及转型的应该有几十万家之多。特别是酒店和餐饮企业,它们的营收率基本在2019年总收入的百分之三四十这样的层面徘徊,成本支出都无法保障。2021年下半年以来,长江以北的“北中国旅游业”全面亏损,长江以南的“南中国旅游业”也好不到哪里去。以最重要的海滨度假目的地“海南健康岛”为例,2021年旅游业总收入将不会超过2019年旅游业总收入的40%,应该在300亿—400亿人民币(海南省2019年GDP为5300多亿元人民币,旅游业总收入为1000多亿元人民币)。
 
这是一个非常不幸的现实,如果海南省、或者其他以旅游业为龙头产业的海滨度假地区在今年底和明年春季没有明显的旅游经济复苏,那么,2022年的海南和其他地区的政府财政收入就非常吃紧。海南省如果没有了房地产业综合收入和旅游业综合收入,那么它2021年全省GDP会减少约3000亿元人民币。试问,2022年海南省各级政府财政和公务员工资靠什么来支撑和贴补?国家能安排哪个“经济强省”来“转移支付”帮助“世界的海南自贸港”度过难关?
 
因为新冠病毒疫情还在继续,新的“奥密克戎”变异病毒来势凶猛,到目前为止,全球没有一个国家研制出来特效药,任何一个国家仅仅靠打疫苗来对付不停变异的病毒不是长久之计。
 

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旅游出入境的选择不在轻易,让国际游客为难与慎重对待
 
如果中国和其他国家无法开启国门,那么就没有国际旅游者往来和国际旅游业交易,中国旅游业发展不能仅靠内需拉动。据专家预测:中国以外的国家新冠病毒疫情在两三年是难以全面控制和消除的。我个人认为,中国即便是在2022年全面控制和消除新冠病毒,已经元气大伤的“中国旅游业经济”在未来三年内是无法全面振兴和回升到2018年—2019年的“高光时期”。
 
目前,美英等国家将会继续不停地干扰中国经济发展,将会继续不停地寻找机会在中国旅游业复兴道路上“制造病毒疫情麻烦”,这也将给中国,乃至全球旅游业经济发展带来无法预估的迟滞和破坏。中国曾经为世界第一大出境游和第三大入境游国家,没有繁荣昌盛的“中国旅游”,世界旅游业经济发展是不完整的,也是非常不幸的!
 
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地铁站内等候的乘客按照一定距离站位

 

联合国秘书长古特雷斯11月30日呼吁国际社会共同努力,实现旅游业绿色和包容性复苏。古特雷斯当天在西班牙马德里举行的联合国世界旅游组织第24届全体大会视频致辞中表示,新冠疫情对依赖旅游业的经济体是一场灾难。随着全球经济逐步重启和复苏,世界旅游组织应在重新思考旅游业及其与社会、经济和自然资源以及生态系统的互动方面发挥关键作用。他强调,要发展绿色、包容性以及可持续的旅游业,以利于实现2030年可持续发展议程。古特雷斯说,希望大会做出的决定有助于恢复对旅游业的信任,使发展中经济体能够从可持续旅游业中受益。

 

尽管目前和未来发达国家对“数字化生存”和“高新科技发展”非常重视,然而,旅游业经济的主体要素还是“吃住行游购娱”,没有人和人的见面交流,没有人和物的直接互动是不能完整展现“旅游业态”的。如果全世界没有了旅游和旅游业经济,那么“群星璀璨”的“世界多元民族文化”将会“黯淡无光”。如果全世界缺失了丰富多彩的文化,那么这个所谓“万能无比”的“人类星球”就缺失了血肉和灵魂……
 

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吴军林:著名文旅专家、世界酒店联盟主席、联合国经社部国际旅游与酒店联合总会执行主席、中爱国际文旅集团董事会主席
 
 

 

Global misery — It will be difficult for the tourism economy to recover fully within three years

 

Writtten by Wu Junlin

 

In recent months, I am reluctant to write articles.Because of the worldwide COVID-19 epidemic, I read too many words related to "direct attack and associated injury".I'm in a bad mood. Recently, an even more sinister virus, Omicron, has shut down the world's tourism rich countries once again.

 

Today, there are nearly 300 million cumulative cases of the global COVID-19 epidemic. The number of people killed by COVID-19 has reached about 5200000. The impact of the "COVID-19 key disaster" is hard to predict.

 

In the past two years, China's economic losses and global economic losses have exceeded the comprehensive losses caused by the Second World War, and the economic losses of tourism are heavy.

 

According to the prediction of the world tourism organization headquartered in Madrid, Spain, the scale of global international tourist reception in 2021 will still be 70% - 75% lower than the peak in 2019, which means that the expected recovery of the tourism market has not yet come.Therefore, after losing $2 trillion in revenue last year, the global tourism industry will continue to suffer $2 trillion in losses this year.In any case, tourism has been one of the industries most affected by the global epidemic.The world tourism organization has also recently released information: in 2019, the number of global tourists will be 1.5 billion; In 2021, the decline rate will be about 400 million person times.

 

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The real global tourism situation is likely to be more difficult.Tourism economic development is the "vanguard" of world economic prosperity. Without a prosperous and peaceful social environment, it is impossible for a country to have a vigorous development of tourism economy.Before 2020, the contribution of the world tourism economy to the overall economy will accounted for 10% or more.The number of employees in the tourism industry accounts for about 9% of the number of workers in the world. The same is true of China. For a long time, the development speed of China's tourism industry has increased by double digits (10% - 13%), and the overall economic income of China's tourism industry accounts for 9% - 11% of the national GDP contribution rate(In 2019, the growth of China's tourism economy is higher than that of the national GDP).In 2019, the number of domestic tourists in China reached 6.006 billion, an increase of 8.4% over the same period of last year; The total number of inbound and outbound tourists was 300 million, a year-on-year increase of 3.1%; In the whole year, the total tourism revenue was 6.63 trillion yuan, a year-on-year increase of 11%.The total comprehensive contribution of tourism to the national GDP is 10.94 trillion yuan, accounting for 11.05% of the total GDP.There are 28.25 million direct employment in tourism, and 79.87 million direct and indirect employment in tourism, accounting for 10.31% of the total employed population in China, which is the overall value of the historical stage of China's tourism development in the thirty or forty years before 2020.

 

Abrupt and mutated COVID-19 has inflict heavy losses on the global tourism economy. The tourism economy of poor countries such as Europe, America, Asia Pacific and Africa has fallen to the freezing point.The economic development of China's tourism industry has obviously regressed.

 

Although China's tourism investment and development has created countless dividends over the past few decades, hundreds of billions or even trillions of investment, more than 30000 scenic spots, more than 500000 hotel accommodation facilities, and countless tourism supporting related products are becoming more and more difficult to bear their weight.

 

 

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Since 2020, hundreds of thousands of Chinese tourism enterprises have closed down  and transformed.Especially for hotels and catering enterprises, their revenue rate has hovered around 30%-40% of the total revenue in 2019 for a long time, and the cost can not be recovered.Since the second half of 2021, the tourism industry in northern China to the north of the Yangtze River has suffered a comprehensive loss, and the tourism industry in southern China to the south of the Yangtze River is not much better.Taking Hainan health Island, the most important seaside resort destination, as an example, the total tourism revenue in 2021 will not exceed 40% of the total tourism revenue in 2019, which should be 30-40 billion yuan (Hainan's GDP in 2019 is more than 530 billion yuan, and the total tourism revenue is more than 100 billion yuan).

 

If there is no comprehensive income from real estate and tourism in Hainan Province, how will the state arrange and help the "Hainan free trade port of the world" tide over the difficulties?

 

COVID-19's epidemic is continuing. The new " Omicron " variant virus is fierce. So far, the new crown effect has not been as effective as expected. Any country that relies solely on vaccination to cope with mutating viruses is not a permanent solution.

 

If countries around the world can not open their doors at ease, international tourist exchanges and international tourism transactions will be reduced.Only relying on domestic demand to stimulate China's tourism industry will have a certain effect in the short term.We assume that the COVID-19 epidemic outside China is difficult to control and eliminate in two or three years. This is also the prediction of some experts.Even though China controlled and eliminated COVID-19 in 2022, I personally believe that China's tourism economy, which has already hurt its vitality, will not be able to fully revitalize and rise to the level of high light industry in the next three years.

 

On the other hand, China's economic development will still be disturbed by countries such as Britain and the United States, and encounter the troubles related to the virus epidemic that may be brought by these countries, which will also bring unpredictable delay and damage to the economic development of China and even the global tourism industry.

 

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China was once the world's largest outbound and third largest inbound tourist country. Without the prosperity of Chinese tourism, the development of world tourism economy is incomplete - this is also a great regret.

 

Both at present and in the future, developed countries attach great importance to "digital survival" and "high-tech development". However, the main elements of the tourism economy are catering, accommodation, transportation, tourism, shopping and entertainment. Without the meeting and communication between people and the direct interaction between people and things, the tourism industry can not be perfectly displayed.

 

Without the recovery and revitalization of tourism and tourism economy, the multi-ethnic culture of the world with bright stars will be dim.In a world without rich and colorful culture, the so-called omnipotent human planet may lack soul,blood and flesh.

 

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