2020—2021中国旅游业全面和彻底颠覆和洗牌的“大戏”已经拉开了帷幕……
A few days ago, I wrote an article ," Save —— China's tourism will be completely "dead " economy in today and next year ? Industry peers are paying more attention.
These two days, there are a few more small articles let people inspired (not detailed here). After half a year of "coronavirus epidemic" raging, it is clear that "China's tourism" investment and management situation will usher in a deep-level subversion. We can rationally study what our newly established "Ministry of Culture and Tourism" and newly integrated "China Tourism Group ", as well as what Beijing's largest comprehensive tourism enterprise" Beijing Tourism Group ", what has they done in this half a year? What can they do? Of course, in terms of politics and people's lives, health and safety, the government and state-owned mega-enterprises have done a lot of practical work and very commendable. However, for China's tourism industry, the national tourism sector and many super-large comprehensive tourism groups should know that "tourism economic output" reality is very serious. The article reports that hundreds of thousands of businesses around the world have closed down (including hundreds of years of well-known luxury brands), and that more than 10000 tourism businesses and more than 40000 hotel entities across the country have closed down. The number is not necessarily accurate, but the reality must be more "unbearable to look at" than the "number". It is suggested that industry management departments and national tourism colleagues should focus on Beijing as a "tourist capital" with political, cultural, economic and transportation characteristics. It can be predicted that the eight months of Beijing's tourism industry is going to be a "period of collapse" before October 1st., and the big hotel, the big restraunt , the big theater (including the chain line), the big tourist attractions, the big commercial complex and so on along Chang'an Street in Beijing have suffered heavy losses (I have been worked and lived in this area for a long time). we can imagine: Beijing Tourism Group in the "coronavirus epidemic" loss is huge in this half year period (many employees only take 1000 RMB per month for living expenses), How will the state provide financial and policy support to the loss?(how much money can the state spend and help many state-owned enterprises with “pancake style” in 2020-2021? Large state-owned enterprises are so, and the small private tourism enterprise groups even more sad in these days. For example: Zhejiang Kaiyuan Travel Group, Shanghai Spring and Autumn Airlines Group, HNA Group, Jiangxi Sanqingshan Tourism Group, Hainan Folk Travel Group, and so on, each of their enterprises losses are more than 100 million yuan, despite this, they have been struggling not to fall.May we ask: does the national tourism industry management and research institutions have first-hand statistics collected from the field line?How many tourism and hotel enterprises have died under the "Great China"? How much is the operating loss? How many enterprises are going to close down? How much money and what kind of policies will the state provide to help and guide enterprises through difficulties? Especially our private tourism and hotel enterprises.
2020 is the most worthy of attention in the history of human civilization! Because we can see and feel this "Gengzi Year" extremely terrible and ruthless through modern civilization and high technology. China's tourism industry will have many major events and "subversive reality" in 2020! In fact, subversion has come:
I destroy you, it is none of your business. It's not your competition to beat you! Who is destroying you and defeating you? People don't think that companies like Little Red Book, Didi, and Pinduoduo are starting to travel business."Cross-border" will be an eternal "buzzword ", starting in 2020 cross-border let you hard to prevent. So, are you ready for the mega-groups under the government and the very well-known "tourism enterprises "?What if you don't have government funding (maybe many local civil servants may have no pay in next stage) and policy support (the country itself is difficult)? The "wait-and-see" of habitual thinking does not seem to work. Travel and business services companies engaged in outbound and inbound travel business almost completely shut down or closed down.Between the domestic provinces, municipalities, autonomous regions group tourism business has not officially opened, how to do? What else can you do with domestic travel agencies? In the search: why does the state not advocate the "coronavirus epidemic" relatively safe areas, such as Hainan, Hunan, Yunnan, Guangxi, Tibet, Jiangsu, Jiangxi, Sichuan and other first banned and orderly multi-provincial linkage "to a healthy journey "?If this can not be done actively, then what is the practical significance of the national acceptance of so many "global tourism demonstration areas ", Those tourism investment and development enterprises that carry huge amounts of money are willing to invest tens of billions of dollars everywhere. Isn't it "generous to die"? With the integration of man and nature and human "interaction and entertainment" as the elements of the "big tourism action" stagnated (small tourism at home is not a long-term solution), investors to invest in large cultural tourism projects and tourism town projects is either "brain disability" or "damage to the ecological environment for money laundering suspicion" .
There is no doubt that there will be more than 5 million Coronavirus infections in the U.S. in August, and the number of Coronavirus infections will exceed 20 million in August. This is what makes us modern civilized people very afraid! According to authoritative media forecasts and reports, if the Coronavirus epidemic lasts 12 months, the global tourism economy will lose $3.3 trillion directly (the global economic GDP will lose more than 4.3%).There is no doubt that China is a model for the control and treatment of the global virus epidemic, and that China will be "a pure land in the world" in the future! This sudden " Coronavirus epidemic" will have a profound impact on human future decades. what In these two or three years, the prosperity of the global tourism economy will not be fully restored and revitalized, and the general trend of China's tourism development will be "natural tear" and "artificial reconstruction" in 2020-2021. According to reliable sources, between 2020 and 2021, the Ministry of Culture and Tourism will have three or four senior ministers and deputy ministers to retire and adjust (including Luo Shugang), In this crucial and one and a half year, China's tourism industry is a period of self-survival and development, self-" broken arm survival ", self-" helpless remarriage "and self-" euthanasia" in despair.In this period, the stronger have many reasons and opportunities for "shearing ", that is, the stronger are more stronger, and they will have more advantages in this period, such as political resources, capital channels, brand effects, soft power penetration and human resources reserve. In particular, enterprises and institutions with cultural genes, advanced science and economic thinking, they will "win the future" more, such as: Fosun Travel Group, Song Cheng Performing Arts shares, Yunnan City Investment Group, Pan Culture & Tourism Group and so on.
The "big drama" of China's tourism industry comprehensive and complete subversion and reshuffle have begun in 2020-2021.