2007年9月27日，世界酒店联盟有限公司在香港注册成立， 2008年3月31日在联合国世界旅游组织、中国国家旅游局领导关心和指导下正式成立了世界酒店联盟，并经香港特别行政区政府批准注册。它既是国际上第一个酒店行业集团服务平台，又是一个集行业传媒、文化、咨询、渠道、投融资于一体的泛行业权威机构。（在中国的投资运营机构为“上海泛旅文化传播有限公司、泛旅（北京）国际文化传播有限公司”）。以运营总部——北京为圆心，事业网络已经遍及中国及国际地区，设立有分公司及办事机构近10个，为适应形势发展的需要，经香港和中国政府主管部门审核批准，世界酒店联盟国际社团于2013年7月9日正式设立，世界酒店联盟北京代表处于2015年2月6日正式获批设立。
世界酒店联盟体系拥有《世界酒店》杂志、世界酒店网、WHA官微及泛旅通讯社、世界酒店论坛、世界酒店投资峰会、五洲钻石奖、世界酒店领袖中国会、世界酒店品牌研究中心、五洲钻石酒店组织、酒店及旅游项目设计中心等多个品牌。为酒店业及其相关联的旅游地产和金融投资业提供传媒、文化、咨询、会展、策划设计等全链条服务并与之进行广泛合作，其在大中华地区的投资运营机构为“泛旅文化集团”，具体执行机构为：上海泛旅文化传播有限公司、泛旅（北京）国际文化传播有限公司。联盟目前已有100多家集团理事会成员，5000多个四、五星级酒店和大型企业会员单位，业务遍布全球。
“世界酒店联盟”体系的整体构思及创建长达10年，联盟利用“传媒驱动、文化支撑、资本运营”进行三结合，在中国打造出一个最具个性特点的行业传媒、文化、咨询、会展、奖项评选、项目策划设计、渠道资源及酒店文化旅游投资合作等集团品牌。
集团化发展——努力打造酒店业第一传媒、咨询、文化、会展、奖项评选、项目策划设计、渠道资源及项目投融资集团平台。
多元化整合——国内外权威机构与人士、行业企业家及精英、学术权威等集团整合。
个性化打造——成为最具个性特点和时代特色的全球性行业国际品牌。
世界酒店联盟创始主席兼理事长吴军林
A Brief Introduction to WHA
World Hotel Association Co., Ltd. Was registered and founded in Hong Kong on Sept. 27th, 2007. Under the guidance and leadership of UNWTO and China National Tourism Administration, the World Hotel Association was officially founded on 31st, March, 2008. It is not only the first hotel industry service platform in the world but also an industry authority which integrates industrial media, culture, consultancy, channels and investment & financing, (The operating organization in China is Shanghai Pan Tourism Media Co., Ltd. and Pan Tourism (Beijing) International Media Co., Ltd.). With Beijing as its operating headquarter, the WHA enterprise network covers across China's mainland and international regions with nearly 10 branches and offices. To better mingle with the contemporary situation, WHA International Organization was set up on July 9th, 2013 and WHA Beijing Representative Office was established on February, 6th, 2015 under the approval from Hong Kong and Chinese competent departments.
The WHA System is comprised of "World Hotel" magazine, World Hotel Website, WHA Official WeChat Platform and Pan Tourism Newswire, World Hotel Forum, World Hotel Investment Summit, Continental Diamond Award, World Hotel China Leaders Club, World Hotel Brand Research Center, Continental Diamond Hotels, Hotel and Travel Product Design Center providing services like media, culture, consultancy, exhibition, planning and design and wide-ranging cooperation. The investment operating organization in Greater China is Pan Tourism Culture Group, and its executive organizations are: Shanghai Pan Tourism Media Co., Ltd. and Pan Tourism (Beijing) International Media Co., Ltd. The World Hotel Association entertains over 100 enterprise council members, more than 5,000 four and five star-rating hotels and large-scale enterprise members, with its business disseminating across the world.
For almost 10 years, the “WHA System” has always been running in the veins of the entity, the core value of “media driven”, “culture-propping” and “capital operations” has fostered the association in forging a distinctive group brand that serves for industrial media, culture, consultancy, exhibition, accreditation, project planning and design, channel resources and cultural tourism investment.
Purpose on:
Group development — To build the hotel industry’s first media, consultancy, culture, exhibition, accreditation, project planning and design, channel resource and project investment and financing platform.
Diversified integration — To bring together authorities, industrial elites and entrepreneurs from home and abroad.
Personalization — To become the most personalized and historically significant international brand in the industry.
