Kelly McGuire女士是SAS公司全球酒店旅游事务部的执行理事，她认为酒店高管如果想要在2015年甚至以后还能稳操胜券的话得做到以下15点。
 
多学知识：客人越来越多的依赖科学技术，我们也需要依靠这些科学技术来保证我们的运营。
   
要有远见：2015年是建立长期战略远见的绝佳时期。
 
和同行协作：在接下来的几年内，合作谋和才是成功的关键之道。
 
建立共同的商业语言：近来，业内“数据可视化”和“分析计划”两个概念比较流行，建立共同的数据平台是尤为重要的，公司必须确保每个部门之间数据字段和指标要一致。
 
建立分析文化并提供支持：寻找机会提供培训，增加资源或加大科技方面的投资力度去建立这样的文化体制。
 
学会用数据说话：数据资源越来越多，数据可视化技术越来越普及，学会通过数据和技术来高效地表达自己的观点是至关重要的。
 
了解顾客：在当今社会，顾客对于自己与业务伙伴关系的预期已经发生改变，他们通过移动设备与世界沟通。
 
关注顾客行程：个性化方案是现在每个人的核心目标，现在最应该关注的就是顾客行程。
 
充分利用文本数据：一个公司非结构化的文本数据中隐藏着大量的信息。
 
尝试使用视频数据。
 
充分利用移动设备：您的手机应用显然是与顾客互动的绝妙方法。需要有足够的理由去说服用户使用移动应用，否则机会稍纵即逝。
   
不要受大数据的干扰。
 
投资：当时机到了，每个人都想拥有盘中的那块肥肉，专家预测2015年酒店业供给会持续增长，酒店收购现象也会层出不穷。在行情不那么好的时候，酒店高管需要根据实际适当作出投资。
 
以顾客为中心：你的顾客之所以选择了你是有原因的，当然，不可能是因为最新的炫目的技术，或是令人耳目一新的大堂设计。顾客或是来做业务，或与朋友一同拜访，与家人聚餐或参加活动的。这只是他们暂时停留之地。
 
别忘了最基本的要求：我们拥有更多的数据和日益发展的科学技术，但这并不表示我们可以丢开我们在营销，运营，营收管理或财政上的基本要求。
 
 
In the light of Kelly McGuire, Executive Director of Hospitality and Travel Global Practice of SAS, she has fifteen actions for hospitality executives to survive and thrive through 2015 and beyond.
 
Get Educated: Our guests have come to rely on technology to support their lives, and we rely on it to run our businesses.
 
Build a Vision: It's a great time to build a long term strategic vision for your organization.
 
Work with your peers: Collaboration will be the key to success in the next few years.
 
Develop a common business language: As data visualization and analytics initiatives become popular in the industry, requiring a common data platform, organizations must be sure that the definitions of data fields and metrics are consistent across departments.
 
Build and support the analytic culture: Find opportunities to provide training, add resources or invest in technology that helps to build that culture.
 
Learn how to tell a story with data: As access to data and data visualization technology becomes easier and more widespread, it is crucial to learn how to use all that data and technology to effectively support your position.
 
Know your guest: In today's social world, guest expectations about the relationship they have with the firms they do business with has changed. They deal with the world through their mobile devices.
 
Focus on the guest journey: With personalization initiatives on the top of everyone's list, still, it's time to focus on the guest's journey.
 
Leverage your text data: There is a tremendous amount of information locked in unstructured text data across the organization.
 
Think about video data.
 
Leverage your mobile presence: Your mobile app is a clearly great way to engage with guests. Users need to have a compelling reason to use their mobile apps however, or the opportunity is lost.
 
Don't get distracted by big data.
 
Justify, justify, justify: When times are good, everyone wants a piece of the pie. Experts predict supply growth and continued acquisitions for 2015. You will need to justify any investments just as thoroughly as you needed to when times were not so good.
 
Don't forget about the guest: Your guests are staying with you for a reason, and it isn't because of the latest shiny technology or the fanciest lobby design (that helps of course). They are there to conduct business, visit with friends, see family members, or participate in an event, and they need a place to stay while they do that.
 
Don't forget the basics: Just because we have more data and faster technology, doesn't necessarily mean throwing away the playbook–whether from marketing, operations, revenue management or finance.