11月6-7日，首届世界酒店联盟大会暨第二届世界酒店投资峰会这场“盛宴”已经结束，但给整个业界和本人许多思考，对于我来说，更多是反思。
毕竟在中国做酒店行业的论坛与峰会已经10年了。首先应该感谢的是中国国务院有关部门、世界旅游组织、三亚和海口市人民政府，以及行业中的诸多师长与好友们……说到感谢，作为一个知本团队的创始人和主管真想很俗地带着各种礼物去一一上门面呈以表心诚所至，但是，我们未能这样，只能通过只言片语，或通过一种工作态度去表明：我们是真诚的。
今年的联盟大会和投资峰会结束了，许多业内和业外的人士对我们很关心，也对我提出许多善意的意见与批评。
首先，在鲜花与众多赞赏之下，我们是要听批评的。比如说某报记者，以及海南有关行业资深人士对我们大会接待服务、统筹以及颁奖晚宴组织过程提出了许多宝贵意见和良好建议，我们都一一记下，并认真思考。
其实在中国，或在这个世界上，把一个行业或把一件事情做好做精了就是权威，就会得到人们的无限尊重。诺贝尔奖和奥斯卡奖都是对某一领域或某一件事情上有突出成就的人物进行崇高评价和奖赏，所以“诺贝尔”和“奥斯卡”在这个世界上极具影响力。其实，十年来，我们真的想把一个行业的某一件事做得更好些。
但是，我们还有许多事情没有做好。没有做好的原因是，现时之下，我们的心情还有些浮躁，我们对做事情坚持品质不能深入，我们对文化产业链的整合运作才刚刚开始，更谈不上走上“商业模式”之路。
最近我沉静了一段时间，也走访了一些地方。在大连我听说一个日本家族，专做一碗面就做了27代，这面在日本做得很成功。我们在大连合作投资了一个洋酒公司，对洋酒行业有了一点点了解。据说英国人做洋酒的认真程度有时令人不可思议，所以许多中国人说，在亚洲很难喝到真正的威士忌，要喝真正的威士忌就要到欧洲到英国。
最近，同天伦国际酒店集团的吴晓燕总裁、深航酒店集团的黄俭总裁、粤海〈国际〉酒店集团的郑玮玲董事长见面进行了有关交流，他（她）们在酒店行业可谓都是资深人士，他（她）们都认为做事情一定要诚恳，一定要真正沉下心来并很专业地把企业的品质做好，而不能靠一点点理念去浮躁地冒进。
我们有时真的是这样，一件事情开始想得很好，做起来时，就因为种种原因做走样了，这里面有总控的原因，也有专业技术支撑的原因等等。
我们还要反思的是，当国际国内许多朋友在支持我们的同时，我们对企业所谓的运作还是欠缺经验。到底是开“百年文化老店”，还是对一个品牌火热地做一两年就卖了呢？我认为还是要有一种做“百年文化老店”的心态。有些人可能认为我们赚了些钱，或一夜之间爆富了，其实开“百年文化老店”就像打造一个远山中的“寺庙”一样，“寺庙”和“寺庙的大和尚”永远是清贫的，只有这样，文化和精神的东西才能得到升华，当“寺庙的大和尚”真正成了大和尚之后，物质和金钱的东西对他来讲已经无意义了。
当然，为了整个企业团队和准备开好一个“百年文化老店”，我们对物欲有时也难抵挡它的诱惑，“真正的光明绝不是没有黑暗的时间……真正的英雄绝不是没有卑下的情操……”伟大的哲人说的话穿透了人类的灵魂，所以，我们依然在镀金的天空下坚持一种比较高格的姿态前行。
目前，台湾的朋友希望我们去台湾举办投资峰会，澳大利亚的朋友希望我们的太平洋中心总部落户在澳洲……最近，我们同人民日报晋富集团签订了《战略合作协议》，和温州企业家开始在上海联合投资建造“世界酒店联盟中国总部（白金五星级酒店）”、“世界酒店用品采购中心”项目，以及将同多家企业集团进行广泛的战略合作。以上种种，足以说明，开“百年文化老店”是有意义的，我们在盛赞和批评之下没有迷失方向，我们这个团队还将一如既往地真诚学习、认真反思、坚持品质、刻苦做事，相信事情总是在坚持中做成的。
二OO九年十二月二十八日
THOUGHTS FOR 2009
On November 6 and 7, the feast of the 1st World Hotel Association Conference and 2nd World Hotel Investment Summit had ended with abundant food for thought for the industry as well as for me. As far as I’m concerned, it is more about self-examination.
After all, I have been working on the forums and summits of China’s hotel industry for 10 years. First of all, I would like to appreciate the support of related departments of China's State Council, the World Tourism Organization, Sanya Government, Hainan Municipal Government and a bunch of mentors and friends in the hotel industry. Speaking of gratitude, as the founder and director of this team, I really want to vulgarly visit every one of you with gifts and my genuine sincerity. However, due to the limitations, we can only pass our gratitude through a word or two, or through our work attitude: sincerity.
This year's World Hotel Association Conference and World Hotel Investment Summit have ended. Meanwhile, a great number of professionals inside and outside the industry have showed great concern to us and offered various sincere advices and criticism.
First of all, despite all the flowers and compliments, we are open to criticism. For example, a journalist and experienced professionals within the industry in Hainan have come to us with valuable advices and sincere criticism regarding the reception service, the overall arrangement as well as the organization of the Awarding Ceremony. We have written down all of them and will improve on these aspects.
In fact, in China, or even in the world, if you can excel in one field or even on one particular issue, you will become an authority and earn the respect of others.
Both Nobel Prize and Oscar Award are designed to evaluate and reward people with outstanding achievements in a particular area or on a certain issue, and that is why "Nobel" and "Oscar" have such extraordinary influence in the world. Actually, in the past ten years, we always want to make a certain part of this industry better.
However, we still have a number of things to improve. At present, we are impetuous. We cannot adhere to deepening the quality of what we are doing. The integration of cultural industry chain has just begun, let alone to a "commercial mode".
Recently, I have been silent for a while, traveling. In Dalian, I heard about a Japanese family, specializing in making noodles for 27 generations, which is a legend in Japan. Our co-investment in Dalian, a foreign wine company, has brought me to the foreign wine industry. The attitude of the British wine-makers is said to be incredibly serious. Therefore, many Chinese people say that in order to sip a real whiskey, you have to go to Europe or even UK, other than Asia.
Recently, I have talked with President of Tianlun International Hotels Group, Ms. Xiaoyan Wu, President of Shenzhen Airlines Hotel Group, Mr. Jian Huang, and President of Guangdong International Hotel Group, Ms. Weiling Zheng. They were experienced professionals in the hotel industry and they all agreed that there is no shortcut to success; we need to calm down and stick to the improvement of the company sincerely and professionally, instead of advancing rashly with only a bit of belief and concept.
This is sometimes the case. We have sound plans, but always carried out in a different way, due to the overall control, the professional technical support, etc.
What we also need to self-examine is that, though with the help of domestic and international friends, we are still inexperienced in the so-called corporate operations. We should establish a “long-lasting classic brand”, or create a popular brand then sell it within a year or two? I would vote for the former. Some people, including minority stockholders who have never invested before, may think that they have made money or become rich overnight. In fact, to establish a long-lasting classic brand is like constructing a “temple” in mountainous area. Both the “temple” and the “monks” should always be poor, and it is the only way that the culture and spirit can be sublimated. When the “monks” become the real monks, material things and money are meaningless to them.
Of course, for the good of the entire team and to prepare for creating a “long-lasting classic brand”, we sometimes can hardly resist the temptation of materials. Just like the great philosopher analyzed the soul of mankind, “the real light is not without the time of darkness…and the real hero is not without the sentiment of inferiority…” So, we are still here, under the gilded sky, marching with a high-profile.
At the moment, friends from Taiwan want us to launch investment summits in Taiwan, and friends from Australia suggest us to base our Pacific Headquarter in Australia…Recently, we have signed the “Strategic Cooperation Agreement” with the People's Daily Janfull Group, and cooperated with entrepreneurs from Wenzhou to start a joint venture to construct the “World Hotel Association China Headquarter (Luxurious Five-star Hotel)” and the “World Hotel Supplies Procurement Center” program. Moreover, we will establish a wide strategic cooperation with a number of enterprises. According to what I mentioned above, to establish a “long-lasting classic brand” is significant. We have not lost in compliments and criticism. With the belief that perseverance contributes to success, our team will continue to study sincerely, self-examine seriously, stick to quality and work hard.
JunLin Wu
Dec 28 2009