图注:吴军林主席与复星全球合伙人、复星旅游文化集团董事长兼总裁钱建农先生合影
今天，我在上海浦东工作，被助手安排和复星集团全球合伙人，复星旅游文化集团董事长兼总裁钱建农在上海万达瑞华利用简餐时间会谈了一个小时。复星集团是一个传奇企业，它的老板郭广昌曾是中国首富。钱建农，所学经济专业，2009年进入复星集团前是在美国某医药上市企业和德国两跨国集团任高管，也算是极其优秀的“跨界大叔”一枚。
钱建农总裁进入复星集团后则在短短几年时间主导完成了“全球发展战略”，“布局文化和旅游产业”，“利用资本进行海外收购和并购”，以及“法国地中海俱乐部”和加拿大国宝级演艺公司太阳马戏团、印度最大的OTA “Make My Trip”等的投资收购，投资三亚亚特兰蒂斯酒店和“托迈酷客”品牌，以及在中国三亚、桂林、西安、丽江等旅游发达地区进行“文旅综合体”或“旅游+健康快乐综合体”的“集合式投资”。
钱建农和本人的观点是一致的，他认为，中国当下旅游投资开发的“乱像”比较多，投资巨多，文化内涵却少，真正意义上的休闲度假产品不多，所以，中国未来的文化和旅游、健康+快乐旅游这种综合功能强，有消费升级空间的项目会是有生命力和投资价值的。他认为，目前，复星集团在酒店的休闲度假板块营收已经在全球做到最大了，以后这方面我们将会做得更好。
我曾在1995年发表过一篇《从帐篷营地到法国地中海俱乐部》的文章，也算是和复星集团这个收购“地中海俱乐部”的企业有缘份了。我和钱建农总裁短时间的会谈，主要还是对“文旅产业”这个词有些“轻轻触碰”。文化和旅游未来怎么个“和”呢？希望中国不能再有“搞运动”式的旅游投资开发了，投资开发“旅游小镇”、“乡村旅游”、“全域旅游”等等如果是变相搞房地产，破坏了生态环境，破坏了家乡的好山好水，那我们这一代有如“罪人”！
钱建农总裁这几年在复星集团“担子越挑越重”，因为优秀和懂国际、国内的资本和市场需求，所以在董事会领导下做了不少可圈可点的实事，行业“传说”中的钱总裁也是一个典范……
我们的会谈时间短，对几个重要方面的讨论也没有展开来聊和研究，只有留给下次再进行“碰撞和烧脑”，我们也同时期待，中国的“文化和旅游”正真能在“文旅”方面“和”得更好，能给更多民营企业带来诸多利好福音。
A Talk with Qian Jiannong of Fosun Group in Shanghai
Today, I work in Shanghai, and have a simple meal and talk with Qian Jiannong in Shanghai Wanda Reign, a global partner and chairman of Fosun Group, which was arranged by my assistant. Fosun Group is a legend, whose owner Guo Guangchang was the richest man in China. Qian Jiannong, major in economics, working for Fosun Group, a foreign-owned pharmaceutical listed business in 2009, is also considered to be an excellent " uncle of cross-border".
After entering the Fosun Group, President Qian Jiannong led the completion of the "Global Development Strategy", "Layout of Culture and Tourism Industry", "Overseas Acquisitions and Mergers with Capital Cost" within a few short years . And "Mediterranean Club of France", Cirque Du Soleil, known as a national treasure of Canada, “Make My Trip” of OTA, the largest company of India, those all have been made an investment. Investment of Atlantis Hotel and “Thomas Cook”, as well as Sanya, Guilin, Xi'an, Lijiang, etc. of China, where tourism is more mature, he also invests in “complex of culture and tourism” and “complex of tourism + health + happiness”.
I have the same idea with Qian Jiannong. What he think is there are a lot of non-standard phenomenones on tourist investment. Actually, products for leisure vacation are hardly significant. Therefore, The future of culture and tourism industry of China, project of “complex of tourism + health + happiness” is valuable, having a huge space for upgrading consumption. He believes that at present, Fosun Group has been the best in the world on leisure vacation , and will do even better in the future.
In 1995, I published an article named From the Tent Camp to the French Mediterranean Club, which was also linked to Fosun group. In my brief meeting with President Qian Jiannong, we just touched on the phrase "Cultural Tourism Industry" softly. What is the “culture and tourism”? I hope that China will not do some tourism investment and development in a campaign style, puting emphasis on "Tourist Town", "Rural Tourism" and "Global Travel", etc. These are totally real estate development will destroy the ecological environment, the hometown, the place with good mountains and waters. Finally we will become the"sinner" for descendants !
President Qian Jiannong take more responsibilities in Fosun Group in recent years due to his outstanding ability and deep understanding of the international market. So Qian did a lot of commendable things for the board of directors.
Our talk time is short, even didn’t have time to make further discussion and study about several important aspects of the industry. I am look forward to next meet with Qian. We do hope that China's "Cultural and Tourism" industry can be done real good, meanwhile brings many good news to more private enterprises.
吴 军 林
2018.7.5于上海
链接：世界酒店杂志专访
FOLIDAY，打造全新的生活方式
——访复星全球合伙人、复星旅游文化集团董事长兼总裁钱建农先生
Every Day is Foliday,
Interview with Qian Jiannong,President of Fosun Tourism and Culture Group.
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