前几日，从网上和手机微信上看到如家酒店集团“和颐酒店”女顾客“遇袭事件”的各种报道，惊诧之余，也为酒店业发展和酒店管理者的生存与去留有多思考。
 
温德姆酒店集团曾是全球最大的酒店集团，肯定地说，“温德姆”单靠一家一家酒店去投资经营，肯定是做不太大的，在企业发展的几十年历程中，“温德姆”是靠多次重组、并购，靠众多品牌的集合而达到全球第一的。
 
那么“如家”呢？同样如此。如家酒店集团已有3,000多家酒店，是全球最大的经济型酒店连锁集团，它也是通过几次融资、并购后达到今天这个规模的。正当“如家”在“经济型坚石”的基础上去发展中端特色酒店关键时刻，“事件”再次降临在“如家”头上。在“如家”的“和颐酒店”出现如此“事件”当然是不应该的，但是，出现该“事件”是一个酒店或一个酒店集团的单方面问题吗？当然不是，现在社会道德水平线普遍在下降，道德的觉醒意识依然持续缺失……据悉这次“耍流氓”那“渣男”是河南人，河南人又怎么了？中国当下的社会总体文明和道德教育怎么提升？国家有关管理部门要给予相当的重视，不是一味地给予“舆论”方面的宣泄，何况，如家酒店集团和其总裁孙坚也已几次向社会和当事人予以了诚挚声明和道歉。如果这个“事件”是发生在一个街头或是一个广场怎么办？估计“遇袭女”既得不到一个道歉，也得不到承诺补偿的“些许银子”。
 
回过头来说到“温德姆酒店集团”，这是一个老牌的国际酒店集团，多个品牌进行整合，在中国也经营管理了1,000多家不同档次的酒店，““华美达”只是其中的一个品牌，据不完全统计，在中国已有70家左右的酒店。
 
当然，“华美达”也是在中国做得比较好的一个酒店品牌，但是该品牌在中国的发展还是比较保守，没有比较好地利用自身良好的品牌进行快速发展和市场定位。也许，温德姆集团的刘晨军总裁有更好的通盘考虑，比如说，下一步将会更好地发展“温德姆大酒店”这个主打品牌，等等。
 
当下中国，是一个个性化、特色化发展的大时代，任何一个个性和特色阶层都将有其生存和发展的魅力空间，我认为中国的中端或中端偏上的特色酒店发展会是一个利好。“华美达”、“和颐”这样的酒店连锁还是有它广阔发展市场空间的，关键是怎么做，谁来做的问题。
 
天赐良机，上帝给了“如家”和孙坚总裁一次绝好的“危机公关”机会，您们的“如家”、“和颐”要“勇于面对，向难而生”！每一个不利和困难的风口都会有一道华美的彩虹在等待着您们。作为酒店联盟的负责人，我在写这篇小文的同时，真心祝愿“和颐”和“华美达”两酒店品牌在新时期的发展道路上更具魅力！
 
Opinions about Wyndham and Home Inn
 
I was invited by Wyndham Ramada general manager of China to attend annual meeting in Wuxi and heard that this annual meeting might be the last one for concrete operator would leave Ramada, so such a mature brand annual meeting might stop from now on. As the special adviser of Wyndham in China region, I attend our own people’s grand ceremony for the first time this year and I was very excited.
 
A few days ago, I saw different kinds of report about Home Inn Yitel female customer in a shock. Later, I thought about the survival and future of hospitality development and hotel managers.
 
Wyndham once was the largest global hotel group. It’s sure that Wyndham can’t develop so large by investing and managing hotels one by one. During several decades of enterprise development, Wyndham achieves global NO.1 by reconstructing and merger many times, and also the gather of many brands.
 
Then how about Home Inn? The answer is the same as Wyndham. Home Inn is the largest global economic hotel chain, which has more than 3,000 hotels, and it reached today’s size by financing and merger many times, too. Just on the key time when Home Inn is developing middle special hotels on the basic of economy foot stone, “accident” happens to Home Inn. It mustn’t happen such an accident in Home Inn Yitel. But is the happening of that accident due to one-sided problem of a hotel or a hotel group? Of course not. Nowadays social morality level is declining, morality awakening awareness is lacking. It’s reported that bullying man is from Henan. What’s wrong with Henan people? How to improve China’s current overall civilization and morality education? Relevant national administrative department should give considerable attention instead of venting on the public opinion side. Still less, Home Inn and it’s president Sun Jian has declared and apologized to society and party many times. What if this accident happens on the street or square? I estimated that female attacked could not get an apology or promised compensatory money.
 
And let’s talk about Wyndham, an old brand international hotel group which has integrated many brands and managed more than 1,000 hotels of different level. Ramada is only one brand of Wynhdam. According to incomplete statistics, Ramada has opened about 70 hotels in China.
 
Ramada is a better hotel brand in China for sure. But this brand’s development in China is still conservative, which hasn’t make rapid expansion and market positioning by using self good brand. Maybe Leo Liu, the president of Wyndham has a better overall consideration, such as better developing Wyndham hotel this main brand in the next step, etc.
 
Current China is in a personalized and special time for each individualized and distinctive stratum to survive and develop. I think Chinese middle or above middle special hotel’s development will be good. Hotel chain like Ramada and Yitel still has its broad developing market space. The key is how to do and who is to do.
 
God sent a chance for Home Inn and its President Sun Jian to face a brilliant crisis PR. Your Home Inn and Yitel should be brave to face and born to challenge! Every disadvantage and hard wind gap has a colorful rainbow waiting for you. As the principal of World Hotel Association, while writing this short essay, I hope Yitel and Ramada these two hotel brands more charming in the new period of developing paths.