（注：本文为最新一期《世界酒店》杂志卷首语•观察家栏目刊发的文章，现以微信的方式首先发布出来，以飨读者。）
 
今年清明节，我抽出了时间专程回到故乡去扫墓祭祖，以平复心中的诸多念想。在那个美丽的鄱阳湖平原，我又看见了青山碧水，亲身感受到了缕缕乡愁，这种回乡的历程与意境像是一幅传世艺术佳作，令我久久不能忘怀。
 
前几天，我应邀参加了中国商业地产联盟2015年会，专门多停留一天想听听今典集团张宝全和中书投资控股李亚鹏两位名人的演讲。主要是想从设计的、文化的、艺术的方面搞清楚酒店旅游项目如何做得更有意义，因为我一直想在这方面做点事情。
 
张宝全先生简要地表达了他的“红树林酒店”连锁的设计与文化艺术的独特之处和他们的难以复制的综合性酒店与酒店地产经营方略等等，无疑张宝全先生在酒店旅游方面已经取得了可喜的成功。
 
李亚鹏，他作为一位演艺界名人在丽江用很少的钱拿到了一块土地，并以一名“理想主义者”的行动去组织一场据说是全球文化艺术体验者精神与商业架构的跨界组合。李亚鹏是一个有思想的组织者，也是一个艰辛而努力的平台搭建者，他的“雪山艺术小镇”是一个比较好的概念，这个概念不断地在冲击着投资与合作领域。然而，这场似乎颠覆式具有很强“文艺范’的“当艺术遇到商业地产”策划与实践活动是否能够取得最后的成功或是赚得不少银子呢？我们在拭目以待……
 
今天，我在世界酒店联盟设计中心执行主席孟斌的办公室讨论关于文化艺术酒店设计的话题。我同他谈到在回乡扫墓时，故乡人念及我小时候在乡村吃百家饭长大的情感，说可以拿出几亩地让我盖个“回归的院子”，以便我今后搞文学创作、搞书法研修或养老之用。我和孟斌先生说，那就做个“某某书院宾舍”酒店吧，用设计、文化和艺术语言进行表达，用中国南方最美乡村建筑居住风情元素进行筑造，建一个“私家式书院宾舍”酒店，用以进行度假及生活居停，或用以文化艺术界友人自助之旅往来之用，或可以用于精英们长时间写作和进行其他艺术创研活动等等。在这样一个陶渊明式的最美田园间，用现代与传统双构的旅居方式，在一小时内可游鄱阳湖国家湿地公园、世界瓷都景德镇、中国最美乡村婺源、古饶州城、朱元璋夜战檀溪遗迹；两小时内可达奇秀匡庐、险雄黄山、绝美三清山、道教祖庭龙虎山、英雄城南昌、吴国名城九江，乃至江城大武汉，这会是何等的妙不可言？您归可耕读晨光与灯盏之下，出可去“水绕三山、势连五老”之上，侧耳可听渔舟唱晚，举目可断雁阵惊寒……
 
我们做这样的“私家式书院宾舍”无需太大，一、两层青砖黛瓦、两、三进回廊院落、二、三十间特色房间即可，内部既可以文化个性十分突出，也可以配套极尽低调奢华。在中国最美的村镇阡陌间，有山有水，交通便捷，离几座百万人口大城市和有关机场仅需四、五十分钟车程。我想，在这样一个充满文化艺术气息的“私家式书院宾舍”酒店中您一定会找到生命灵魂的安放之所，在酒店旅游发展新业态中也将会是一朵奇葩。
 
时下，当文化艺术遇上酒店旅游时，这种“遇上”或“牵手”将会是盛世中华文化与经济发展中极具生命力的一种趋势和可操作性很强的落地项目。      
Another Tomb-sweeping Day has befallen this year, I spared some time and went back to my hometown for this special day, trying to get all those distracting thoughts off my mind. The marvelous Poyang Plain is a whole manifestation of towering hills and murmuring streams, it used to be a delight and it always is. A stream of nostalgia rushed up and kept haunting me along the way.
 
I was invited to the 2015 CCREA event held the other day and stayed an extra day there, expecting speeches of Zhang Baoquan from Antaeus Group and Li Yapeng from Zhongshu Holdings. I wanted to know the strategic methods of developing hotel tourism projects from design, culture and art because I have longed to do something in this filed.
 
In Zhang Baoquan’s speech, he briefly manifested the uniqueness in culture and art in designing the “Mangrove Tree Resort” and the distinctive management strategies. He has undoubtedly made great achievements so far.
 
Li Yapeng, a big name in the entertainment world, has hit the paydirt and bought a small land with a trifling sum of money. He has started out, in the name of an idealist, a cross-border combination of spirits and business architectures for a global culture & art experience. He’s quite an resourceful and laborious organizer, he has put forward the conception “COART Village” which has continuously been stirring in the investment and cooperation field. Will it be a huge success and turn the table, I’d sit back and see what’s to come.
 
I had conversation today with Meng Bin, Executive Chairman of World Hotel Designing Center,about designs of culture &art featured hotels, I told him when I was little, I had a special recipe of grains from my country fellows for meals,my country fellows thus would contribute a few mus (1 mu=1/15 acre) of lands to building a yard for me so that I may spend my leisure time on compositions and calligraphy. I expressed my idea to him about turning that land into an academy or a guesthouse with delicate design, culture and art. In such a quaint and rustic countryside, an integration of modern and traditional living styles is accessible for tourists from across the globe, tourists may tour around in Poyang Lake Wetland Park, World’s Porcelain Capital—Jingdezhen, China’s Most Beautiful Countryside—Wuyuan, ancient Raozhou City and relics of Emperor Zhu’s Night Battle in Tanxi Creek in just an hour and it only will take two hours for sightseeing around Kuanglu Jixiu, grand Yellow Mountain, magnificent Mount Sanqing, legendary Mount Longhu and so on. Tourists may read under the lamp lights in the night and hike into the mountains in the day, when resting in the guesthouse, they may also enjoy the fishermen’s returning songs and take heed to the wild geese.
 
The yard doesn’t necessarily have to be large enough, a few guestrooms will suffice. As to the inner designs, it can be distinctive or modest luxury. It’s a small village with crisscross paths, natural landscapes and convenient traffic and is just a 40-minute drive from the airport and the bustling city center. I’m sure people will finally have a utopia to calm down. It will be a new trend in the hotel tourism development.
 
As for now, when culture & art meets tourism, they will definitely sparkle a promising trend in great China’s cultural and economic development and most importantly, it will be highly operable.