致辞稿
 
大家早上好！我是倪飞，意大利大使馆一等秘书，我中文说得不太流利，所以我必须说英语。
 
尊敬的世界酒店联盟的领导们、尊敬的联合国以及世界旅游组织的代表们、尊敬的中外学者和专家们、女士们、先生们，非常荣幸代表意大利大使馆在第四届世界酒店联盟大会暨第八届世界酒店论坛上发表致辞。
 
旅游业是全球经济里最重要的产业之一，而酒店业又是其坚实的构成部分。意大利的旅游业和酒店供应在世界上属于历史较长、酒店业发展较早的国家，在整个欧洲的住店率方面排名最前。意大利拥有丰富的自然风貌和历史文化遗迹，为宾客提供独一无二的度假体验。旅游业是意大利发展最为迅速、利润最高的产业之一，营业额估计在1360亿欧元。每年游客数超过17.47亿人次，意大利的游客数在世界排名第五，仅次于法国、美国、西班牙和中国。事实上，如果你把酒店的组织内容纳入考虑，而不是仅仅计算国家的入境率，意大利的快速变化在欧洲是排名第二的，仅次于西班牙。很显然，意大利是最受中国游客欢迎的欧洲国家之一。去年，意大利的中国游客数以18%的速率增长，达到了150万人次。
 
主持人刚刚提到的2015年米兰世博会，是今年最重要的盛会之一。预计今年从中国来访意大利的游客数将达到大约300万人次。根据意大利驻中国领事馆接受的来自中国的申根签证数量，意大利一直都位列前二。意大利旅游业近年来为中国游客引进了许多内容，比如意大利旅游业官网上设置了中文网页，简化了签证流程，设计更加细化的行程以及本地旅游线路，在博物馆、历史景区、酒店和购物中心里提供中文wifi以及导引服务。拥有大约34000家酒店的意大利成为世界上排名第四的最大的酒店市场，仅次于美国、中国、日本。
 
在领土方面更大的国家会更受欢迎，而意大利酒店业却在创新和提供配套服务给客人方面，在全球经济中提升了自身的竞争力。例如，酒店变得更加智慧，更加环保，对中国游客更加友好。尽管有这样的趋势并位列第五，意大利却有很大的发展潜力能在酒店业更进一步。为了吸引来自中国以及其他国家对酒店业更多的投资，意大利在法律框架、税收和刺激政策方面正在做改进。意大利的旅游价格也具有竞争力，基础设施和品牌塑造都在提升。
 
我确信并很乐意与世界酒店联盟大会的与会者分享意大利酒店业的专业技术和经验。预祝大会取得圆满成功！预祝各位在旅游业最重要的领域融合更多的信息。谢谢大家！
 
 
【英文版】
 
Leaders and Representatives of the World Hotel Association, Representatives of the United Nations, World Tourism Organization, Scholars and Experts from China and abroad, Ladies and Gentlemen, I’m very glad to be here today to deliver the speech on the behalf of Italian Embassy for the 4^th World Hotel Association Conference and the 8^th Annual World Hotel Forum.
 
Tourism is one of the most important industries in the globalized economy. And the hotel sector constitutes its background. Italy is a longer former country in the world for tourism and hotel supplies and ranks highest in Europe for overall room capacity. In Italy which is a country that posesses natural resources we consider a rich historical culture heritage to be only resorts for our own guests. Tourism is one of Italy’s fast growing and most profitable industrial sectors within estimated revenue of 136 billion Euros. With more than 1747 million tourists a year, Italy is the fifth highest tourist owner and the fifth most visited country in the world behind France, the United States,  Spain and China. In reality, if you consider the organized things in the hotels. Those considations instead of the only arrivals in the country, then Italy’s rapid changes makes it ranked second in Europe just behind Spain. Italy is obviously one of the most popular destinations in Europe for Chinese tourists. The number of Chinese visitors to Italy have been growing at the rate of 18 percent and has reached 1.5 million tourists last year.
 
The 2015 Milan Expo as the host mentioned before is one of the most important events in the world this year. It is expected to boost visitors arrived from China to Italy to about 3 million this year. The number of Chinese application for Schengen Visas processed by Italian Consulate in China has always ranked Italy among the top 2 countries. Italian tourism has introduced mergers in recent years for Chinese tourists such as Chinese language on official Italian tourism website, simplified the visa process and designing detailed itineraries and local tour routes, and providing Chinese language wifi and guiding service at museum, historical sections, hotels and shopping centers. With about 34,000 hotels Italy has formed the forth largest hotel market in the world after the United States, China and Japan.
 
Countries obviously much larger in terms of land is more popular. In the mean time, Italian hotel industry is improving its competitiveness in the globalized economy in terms of innovation and supplementary services delivered to the customers. For instance, the hotel is becoming smarter, more environmental friendly, and for the Chinese guests they become more Chinese friendly. Despite the trend and its becoming the fifth popular country worldwide, Italy has the potential to develop further in the hotel industry. Improvements have been made in the legal framework, taxation and incentives in order to attract more investment in the hotel sectors from China and abroad. Italy is also price competitive and improves its infrastructure and branding.
 
I ensure that the Italian know-how and the experience in the hotel industry will be very gladful to be shared with the world hotel association. I wish all the participants of the conference to have a very successful event and structure incorporation in this very important field of the tourism. Thank you!