2012 WORLD HOTEL FORUM CONFERENCE
Nanjing Consensus
2012年是中国共产党第十四次全国代表大会提出建立社会主义市场经济体制20周年，也是邓小平“南巡讲话”20周年，特别是刚刚闭幕的中国共产党的十八大让中国的改革进一步具有了特殊的含义和期待。中国与世界经济的融合越来越紧密了，作为朝阳产业、幸福产业、民生产业的中国旅游业正在科学发展，力争到2020年成为世界第一入境旅游目的地国和全球最大的国内旅游市场，成为国民经济的战略性支柱产业和人民群众更加满意的现代服务业。在新的经济形势和旅游业强势发展情况下，中国旅游业的兴盛离不开酒店业的发展，中国同世界酒店业的发展与交流越发日益密切。由联合国世界旅游组织、中国国家旅游局、南京市人民政府特别支持，由世界酒店联盟、旅游卫视、世界华商联合会、美国亚洲协会共同在中国南京紫金山庄成功地主办了“世界酒店论坛2012年会”，为积极探索中国旅游业转变发展方式的科学路径，凸显“中国声音”和“中国元素”，为更好的加强中国酒店业同世界旅游酒店业的交流与合作创造了良好的平台、提供了良好的机遇。
2012 marks not only the 20th anniversary of the proposal to establish the socialist market economic system put forward by the 14th National Congress of the Communist Party of China, but also marks the 20th anniversary of “South Talk” by Deng Xiaoping. What’s more, the 18th National Congress of the CPC marks more special meanings and expectations of China’s reform in future.China’s intergration into the world economy has been increasingly close. As a sunrise industry, happiness industry and the people's livelihood industry, the scientific development of China’s tourism is being carried out so that the tourism industry will be the strategic pillar industry of national economy as well as the modern service industry that people are more satisfied with. Besides, China is also striving to be both the world’s top tourist destination and the biggest domestic tourism market by 2020.Under the new circumstance that tourism is booming, we believe that the prosperity of China’s tourism industry can not be separable from the development of the hotel industry, and the development and exchange between China and the world hotel industry will be surely increasingly close day by day. Supported by the United Nations World Tourism Organization, China National Tourism Administration and People's Government of Nanjing, “2012 World Hotel Forum Conference” is successfully co-hosted by WHA, Travel channel, World Chinese Merchants Union Association and USA Aisa Society in The Purple Palace Nanjing, China. This conference creates a good platform and provides a good opportunity to explore the scientific path of the development pattern of China's tourism industry, to highlight the “Voice of China”and “Chinese elements”, and to strengthen the exchange and cooperation between China's hotel industry and world's tourism & hotel industry.
世界酒店论坛2012年会主题围绕“新时期酒店地产及酒店投资管理焦点”，包括“世界酒店论坛2012年会”和“第五届世界酒店投资峰会暨第四届五洲钻石奖颁奖盛典”等重要活动。来自海内外十几个国家的近400名政要以及旅游酒店行业的企业家、专家和精英共同见证此次行业盛会。
The theme of 2012 World Hotel Forum Conference is: Hotel Real Estate & Hotel Investment and Management Focus in New Period. This conference includes “2012 World Hotel Forum Conference”, “The 5th World Hotel Investment Summit & the 4th Continental Diamond Award Presentation Ceremony”,etc.About 400 prominent political figures,entrepreneurs,experts and elites in the tourism & hotel industry at home and abroad witness this industry event.
酒店业是世界经济发展的窗口行业。世界酒店业正在蓬勃发展，更多更新的投资概念在世界酒店行业出现，在投资开发的同时，科学发展是一个越来越令人重视的问题。面对新机遇和新挑战，本届大会就新形势下酒店业的科学发展、酒店投资管理的改革与创新、酒店地产投资与合作等诸多酒店业热点话题进行碰撞和深层次交流。与会嘉宾代表就“世界与中国旅游经济发展的现状及展望”、“旅游及酒店业发展的热点”、“酒店地产与酒店经营结合”、“酒店业品牌铸造与竞合”等主要问题达成一系列共识。
Hotel industry is the various service trade of world economic development. The world hotel industry is booming, more and newer investment concepts grow in world hotel industry. The scientific development is a great issue which gets more and more attention while investment develops at the same time. Faced with new opportunities and new challenges, this conference facilitates the collision and deep communication on many hot topics in the hotel industry, such as the scientific development of the hotel industry in new circumstances, the reform and innovation of hotel investment management, the hotel real estate investment and cooperation. All the participants reach a series of consensus on some main problems, involving “the status quo and outlook of the world and China’s tourism economic development”, “the hot spots of tourism & hotel industry”, “the combination of hotel real estate and hotel operation”, “the creation,competition and win-win of the hotel brand”.
就世界与中国旅游经济发展的现状及展望方面，与会者一致认为，传统旅游业与相关产业的融合将是旅游业做大的必由之路。公共部门之间、公营和私营之间的合作将变得同等重要。尤其是，中国本土酒店品牌的培育及其文化内涵提升的时代已经到来。
就旅游及酒店业发展的热点方面，与会者一致认为，应更加注重对无形资产的投资与培育，更加关注中产阶级市场，更加强调对休闲、康体、文化主题的把握和运用。
在酒店地产与酒店经营结合方面，与会者一致认为，应强调国际品牌与民族品牌的良性互动，注重管理公司与酒店投资取向的有机对接，关注综合经营管理酒店地产。
在酒店业品牌铸造与竞合方面，与会者一致认为，品牌塑造是满足市场需求的一种能力，一种标准，一种品质。国内外酒店品牌竞合发展需要业主方、管理公司及相关第三方机构的良性匹配与选择。
On the topic “the status quo and outlook of the world and China’s tourism economic development”, the participants unanimously agree that integration of traditional tourism and related industries is the route one must take to enlarge tourism industry. The cooperation within the public sectors and the cooperation between the public and private sectors will be equally important.More importantly,the time that to cultivate national hotel brands and enhance its cultural connotation has come.
On the topic “the hot spots of tourism & hotel industry”, the participants believe that more emphasis should be put on the investment of intangible assets and the middle-class market.Besides, hotels must be able to grasp and make full use of these themes:leisure,sports and culture.
On the topic “the combination of hotel real estate and hotel operation”, the participants unanimously consent that international brand and national brand should interact harmoniously, and more attention should be paid to the combination of management companies and hotel investment orientation.The comprehensive operation and management of hotel real estate should also be paid more attention.
On the topic “the creation, competition and win-win of the hotel brand”, the participants reach a consensus that brand creation is the ability to satisfy the market demand,representing a standard and a kind of quality. The competition and win-win between international hotel brands and national hotel brands needs the benign matching and selection within the owner, management companies and related third party institution .
“江南佳丽地，金陵帝王州”的南京，是一座充满魅力、充满活力、充满潜力的现代化城市。南京正在全力打造泛长三角地区承东启西的门户城市、国家综合交通枢纽、区域科技创新中心，加快建设现代化国际性人文绿都。中国南京将更加积极融入世界经济的发展，同时通过世界经济发展的各种重要机遇来发展南京经济、发展中国长三角地区经济。
Nanjing is a modern city full of charm,vitality,as well as vast potential.She is sparing no efforts to create a gateway city connecting the eastern and western parts of the Pan-Yangtze River Delta region,striving to bulid the national integrated transport hub and the regional technology innovation center so as to accelerate the construction of a modern, international Humanistic and Green City.Nanjing will take a more active stance to join the global economic development.At the same time,Nanjing will make full use of the opptunities brought by the world’s economic development to enhance the economic development of Nanjing and the Yangtze River Delta region.