洲际酒店集团将推出由苹果公司特别设计的iPad移动设备,该设备将拥有免费的内部礼宾指南应用程序。这是世界上第一个拥有“面向顾客应用程序”平板电脑的大酒店品牌。
内部礼宾指南应用程序将让洲际的客人随时随地获得洲际礼宾队伍的讯息以及经验,这将是该酒店“消息灵通”定位的奠基石。
洲际酒店集团的网络及互动营销部副总裁迈克尔•梅尼斯说:“通过这款新的无线设备,我们的客人不仅可以上网搜索资讯、网上购物、预定旅游行程,还可以是拥有海量现代杂志的无线电脑。”
InterContinental Hotels & Resorts has launched its free Concierge Insider Guides app designed specifically for the Apple iPad, making it the first major hotel brand with a consumer-facing application created just for the tablet computer.
The Concierge Insider Guides app allows current and future guests to tap into the collective knowledge and experiences of InterContinental concierge teams in more than 120 destinations. InterContinental Concierge is the cornerstone of the brand’s “in the know” positioning.
"Consumers continue to use new forms of wireless devices to not only search, shop and book travel, but they are increasingly turning to wireless tablets as modern-day magazines to explore locations in a much deeper and richer way,” says Michael Menis, vice president of web and interactive marketing for IHG.