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逸东酒店集团推出多层次品牌理念

时间:2010-12-29来源:转载 作者:世界酒店编辑
  

       近日,朗廷旗下逸东酒店集团以可持续发展原则为基础,推出三个全新的酒店及住宅品牌,以满足不同层次客户的需求。其中,逸东“华”瞄准五星级高端市场,逸东“智”针对中档市场,逸东“轩”则定位为服务式住宅公寓。
      “客人崇尚绿色环保概念却很难在现实中身体力行,这种矛盾直接反映在他们的酒店选择上。”逸东酒店集团副总裁邓宇翰说:“我们的目标就是让客人可以轻松地作出选择。选择一家以可持续发展为核心价值的酒店,他们无需增加开支,又可以实践环保。全新的逸东品牌将给业主方带来更具弹性的发展方案,不仅可以提升利润及潜力,同时也可根据全球不同市场的需求来节约成本,特别是在亚洲,包括中国、印度及泰国等地区。”
       据了解,逸东酒店提倡简约低调的现代化服务,同时兼顾可持续发展之特质,立足环保,达到“地球评分”的标准。


      Based on the committee of sustainability, the Langham’s Eaton Hotels put forward unique brand model to meet the demands of different markets. The Eaton Luxe Hotels target to the five-star upscale markets, the Eaton Smart Hotels aim at midscale markets, and the Eaton House offers serviced suites.
      “The guests admire the green philosophy but hardly to experience it in real life, and this reflects directly on their selection of hotels.” Mr. Deng Yuhan, the Vice-President of Eaton Hotels said, “Our goal is to offer the travelers flexibility. They don’t need to add any expenditure for choosing a sustainable hotel. As a result, the business owners can increase profitability, as well as save cost in different markets, especially Asian markets.”
      It is reported that Eaton Hotels advocate simple modernized services, and take account of sustainability, which reach the standard of Earthcheck.

 


 

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