由于小马里奥特在酒店广告和营销方面的成就，酒店销售及市场营销协会国际（HSMAI）选择小马里奥特作为Albert E. Koehl终身成就奖获得者。他将在2011年1月31日在纽约马奎斯万豪酒店举行的安德里颁奖典礼上由去年获奖者Sol Kerzner为他颁发该奖项。
       “马里奥特先生是行业的创新者，他创造了世界上公认的国际品牌。” 酒店销售及市场营销协会国际的总裁兼首席执行官Robert A. Gilbert如是说。“马里奥特先生是品牌营销定义的缩影，我们很荣幸能够颁这个奖给马里奥特先生。”
Albert E. Koehl奖创建于1975年，是为纪念那些为酒店业的广告和营销做出巨大贡献的个人，该奖是为纪念酒店广告先驱Albert E. Koehl而命名的。

      The Hospitality Sales and Marketing Association International (HSMAI) has chosen J.W. Marriott, Jr. as recipient of the Albert E. Koehl Award for lifetime achievement in hospitality advertising and marketing. He will be accepting the award at HSMAI’s annual Adrian Awards Gala on January 31, 2011, at the New York Marriott Marquis. Last year’s honoree, Sol Kerzner, founder, chairman and CEO of Kerzner International, will be on hand to present the award.
      “Mr. Marriott is an innovator and represents one of the most globally recognized brands in the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI is honored to be able to recognize Mr. Marriott, as Marriott epitomizes the definition of brand marketing.”
The Albert E. Koehl Award was established in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  Named in honor of Albert E. Koehl, a pioneer in hotel advertising.