林聪

While the brand is very simple, "goods" is quality, "brand" is the symbol. We create a brand which should have socially acceptable sustainability quality. There are many brand chain value including the products and services, price, time.

In the beginning of reform and opening up, the creation of a brand is very easy. But while the brand is a second assessment, from a period of time to create a very good reputation is hard because the credibility of reputation, product quality assurance, as well as professional ethics are all the reputation needs. Countries over the past few years are talking about harmony, then what is it? That is product quality which is the core life of enterprises.

       谈品牌很简单，“品”就是品质，“牌”就是符号。做品牌，一要有品质，产品的品质需要有可持续性被社会接受。品牌连锁的价值，有很多，包括产品服务、价格、时间。改革开放刚开始的时候，中国的企业家做品牌很好做，在某电视台的黄金段做一个广告，知名度就有了。因为品牌的二度评估法就是知名度，从某一个时期开始，知名度很好做，但美誉度就很难做了，因为美誉度需要有信誉，产品质量的保证，还有职业的道德。这几年国家都在谈和谐度，那么和谐度对于企业来说其核心是什么呢？那就是产品质量。产品质量是企业的生命。        对于万豪来讲，万豪的理念是尊重服务员，让员工快乐，让员工发自内心地去微笑。因为员工微笑了，他就会服务好客人。员工的满意度、顾客的满意度、政府的满意度、媒体的满意度、公众的满意度、企业的满意度、这些其实都是良性循环。什么是品牌？今年是万豪的81周年，这个企业为什么能生存81年？那是因为有万豪有盈利能力。企业再大，品牌扩张得再大，但如果没有盈利能力，实际上这个企业是不可能持续发展的。