新华联酒店管理有限公司
Macrolink Hotel Management Co., Ltd.

新华联酒店管理有限公司成立于2014年6月，是新华联文旅总公司旗下的专业公司之一。至今，旗下已开业品牌酒店9家，其中外资托管品牌酒店4家，“新华联丽景”、“新华联瑞景”自主经营品牌酒店5家，未来3年内还将继续开业10余家豪华星级酒店、精品酒店及客栈。新华联旗下酒店有两种运营模式，一种是与国际品牌管理公司合作，进行委托管理。另一种是打造自己的品牌酒店，比如北京丽景湾国际大酒店、北京新华联丽景温泉酒店、银川新华联瑞景酒店、黄山新华联瑞景酒店、海南香水湾新华联瑞景酒店等。
Macrolink Hotel Management Co., Ltd., one of the specialized corporations of Macrolink Culture&Tourism Company, was established in June, 2014. It has already had 9 brand hotels in operation, among which there are 4 brand hotels mandated by foreign investments, 5 brand hotels independent managed by “Macrolink Legend” and “Macrolink Regend”. There will also be more than 10 luxury star hotels, boutique hotels and inns to be opened in the next three years. Hotels of Macrolink have two operation modes, one is to cooperate with international brand management companies to adopt mandatory administration, the other is to set up its own brand hotels, just like Lijingwan International Hotel Beijing, Macrolink Legend Hotel Beijing, Macrolink Regent Hotel Yinchuan, Macrolink Regent Hotel Huangshan and Macrolink Regent Hotel Perfume Bay Hainan, etc.